What to plan before building an online store
Products, stock, payments, delivery and promotion: decisions to make before launching an online store.
Start with operations
An online store needs to reflect how the business manages products, stock, orders, delivery and customer support. Defining these processes before development reduces rework.
Prepare information that helps people decide
Consistent photos, clear descriptions, measurements, lead times and return policies reduce uncertainty and improve the shopping experience. The catalog is part of your sales strategy, not just a product database.
Plan customer acquisition and measurement
A store needs a promotion plan. It helps to know how visitors will arrive, which actions you will track and how the business will keep attracting customers after launch.